Being who you say you are, making sure clients can count on you, ensuring your hard work is recognizable over and over again– all of that together is brand consistency.
Even the most well-meaning of brands can let things go a bit over time. But make no mistake, letting things go can be dangerous for perception. In this episode, Jaci explains why sloppy consistency can lead to a sloppy reputation. She’ll discuss 3 ways consistency will make your company stick out above the rest and explore how it is all about trust.
For information on these strategies, check out these Razor Branding Blogs:
- 3 WAYS BRAND CONSISTENCY BUILDS POWERFUL CONNECTIONS
- STEP 5 – USE CONSISTENCY FOR CONSUMERS TO REACT TO YOUR BRAND
And for every day branding tips follow Jaci Russo on Twitter: @jacirusso