Subscribe: Apple Podcasts | Google Podcasts | Email | RSS | More

It’s tough to face change and rebranding your company is a biggie.

But if you are stuck in a rut that’s lasted a few years now—it might be time for a facelift of sorts.  In this episode, Jaci takes you through the warning signs of a struggling brand.  She discusses how outdated reach could be impacting your bottom line and highlights the importance of a fresh approach to marketing and PR.  Remember, getting professional help is an investment, so don’t take the struggles of your brand lightly.  A bit of professional guidance can make all of the difference.

For information on these strategies, check out these Razor Branding Blogs:

• MAYBE IT’S TIME TO REBRAND
• WILL A REBRAND EFFECT YOUR ROI?
• DOES YOUR CORPORATE CULTURE NEED A REBRAND?
• REBRANDING DONE RIGHT

Subscribe: Apple Podcasts | Google Podcasts | Email | RSS | More

It’s not a part of the job many people love, but cold calls can be an effective tool for your brand. 

It’s tough calling someone who doesn’t know they need you yet.  You have to make the case in a few seconds without sounding like a robot.  In this episode, Jaci takes you through proven methods that will make cold calls work for your business.  She talks about the importance of having just the right information handy before you dial and how learning the art of conversation can really hook the other person on the line.  Take the frost off of those cold calls and learn how to warm up your approach.

For information on these strategies, check out these Razor Branding Blogs:

• 4 METHODS TO TAKING THE COLD OUT OF COLD CALLS
• FUNDRAISING DOESN’T HAVE TO BE A HEADACHE

Subscribe: Apple Podcasts | Google Podcasts | Email | RSS | More

It doesn’t have to be Christmas to prepare your brand for a special shopping season.

Anything from summer traffic to Mardi Gras madness to Black Friday is an opportunity for your brand to stand out.   In this episode, Jaci recognizes the unique challenges that any kind of holiday branding can face. She talks about the importance of having a plan, setting realistic goals ,and knowing when and how to readjust.  Understanding a “special time of year” from your audience’s perspective is really what it’s all about.  Jaci helps ramp up quality and creativity without losing your brand’s voice and focus.

For information on these strategies, check out these Razor Branding Blogs:

• 5 WAYS TO MAKE YOUR BRAND STANDOUT DURING THE HOLIDAYS
• YOU NEED A HOLIDAY MARKETING PLAN
• BRINGING HOLIDAY CHEER TO YOUR BRAND
• BEWARE OF HOLIDAY BRANDING

Subscribe: Apple Podcasts | Google Podcasts | Email | RSS | More

• 6 TIPS TO UNDERSTANDING SEO FOR YOUR BRAND
• 3 WAYS TO IMPROVE YOUR SEO
• THE ROLE OF SEO IN THOUGHT LEADERSHIP
• 7 TIPS FOR IMPROVING YOUR WEBSITE

And for every day branding tips follow Jaci Russo on Twitter: @jacirusso

Subscribe: Apple Podcasts | Google Podcasts | Email | RSS | More

Being who you say you are, making sure clients can count on you, ensuring your hard work is recognizable over and over again– all of that together is brand consistency.

Even the most well-meaning of brands can let things go a bit over time. But make no mistake, letting things go can be dangerous for perception.  In this episode, Jaci explains why sloppy consistency can lead to a sloppy reputation.  She’ll discuss 3 ways consistency will make your company stick out above the rest and explore how it is all about trust.

For information on these strategies, check out these Razor Branding Blogs:

• 3 WAYS BRAND CONSISTENCY BUILDS POWERFUL CONNECTIONS
• STEP 5 – USE CONSISTENCY FOR CONSUMERS TO REACT TO YOUR BRAND

Subscribe: Apple Podcasts | Google Podcasts | Email | RSS | More

Look, we get it, that young woman in your office– the one who’s always looking down at her phone– is a bit puzzling.

How is she getting anything done over there with Facebook and Instagram always open?  Oh wait, that might actually be her job and guess what— she is probably rocking it.  In this episode, Jaci will discuss how millennials are getting a bad rap.  She’ll talk about the ways they are actually changing office culture for the better and what all of us can learn from their attitudes toward work/life balance, technology and backpacks, yes backpacks.

For information on these strategies, check out these Razor Branding Blogs:

• EMBRACING THE MILLENNIAL OFFICE CULTURE
• REACHING MILLENNIALS
• MILLENNIALS & BRANDS
• ARE YOU MILLENNIAL READY?

Subscribe: Apple Podcasts | Google Podcasts | Email | RSS | More

It’s been a rough hurricane season for the Gulf Coast.

The flood waters and strong winds will forever change the communities they’ve touched and it will be a long time before local companies are able to go on to “business as usual.” Believe it or not, that’s when a strong brand can really make a lasting impact. When a community is facing a disaster, local business owners often come to the rescue. In this episode, Jaci will show you just how your brand can rise to the challenge of helping in a crisis. She’ll highlight brands that have done it right, talks to you about planning ahead, and helps you understand how your company values can really make the world a better place.

For information on these strategies, check out these Razor Branding Blogs:

• 4 WAYS TO GET YOUR BRAND READY TO HELP IN A CRISIS
• BRANDING IN THE FACE OF TRAGEDY
• MAINTAINING YOUR BRAND IN A CRISIS

Subscribe: Apple Podcasts | Google Podcasts | Email | RSS | More

Everyone wants new business and it’s important to keep new people walking through the door, but the real trick is to get quality customers coming back to you time and again.

There’s a lot to be said for a consumer dedicated to your brand, one that chooses you over everyone else, and also tells their friends and family to do the same. In this episode Jaci will take you through 5 proven ways to attract those quality customers.  From overall messaging to managing those online reviews, she’ll discuss why it all matters to those truly loyal clients.

For information on these strategies, check out these Razor Branding Blogs:

• 5 WAYS YOUR MARKETING PLAN CAN ATTRACT QUALITY CUSTOMERS
• GIVE YOUR TRIBE A VOICE: USING BRAND ADVOCATES
• 3 WAYS TO REDUCE YOUR CHURN RATE AND BOOST CUSTOMER RETENTION
• IS YOUR BRAND ATTRACTING THE RIGHT PEOPLE?

And for every day branding tips follow Jaci Russo on Twitter: @jacirusso

Subscribe: Apple Podcasts | Google Podcasts | Email | RSS | More

For a small or up-and-coming brand, the term “thought leadership” might sound and feel a bit intimidating.

While it’s true that being a thought leader is hard work, the payoff is well worth the commitment.  In this episode, Jaci helps you explore your own thoughts about being a leader in your industry.  She’ll let you know how to begin, where to turn for inspiration, and how to get your message out there in a meaningful way.

For information on these strategies, check out these Razor Branding Blogs:

• YOUR PATH TO THOUGHT LEADERSHIP SHOULD START TODAY
• 5 QUESTIONS TO ASK ABOUT THOUGHT LEADERSHIP
• THE ROLE OF SEO IN THOUGHT LEADERSHIP
• BEING A THOUGHT LEADER FOR YOUR BUSINESS

Subscribe: Apple Podcasts | Google Podcasts | Email | RSS | More

Your small business may not be the biggest, but that has nothing do to with being the best.

Small brands have serious advantages over the big guys.  Advantages that customers and clients attach big value to.  In this episode, Jaci explains how to own the smallness of your small brand.  Discover assets like agility and intimacy that can really make a difference in how you operate.  She’ll walk you through the competitive edge you never knew you had.

For information on these strategies, check out these Razor Branding Blogs:

• HOW SMALL BRANDS STAND TALL
• GETTING THE ‘GOOD NEWS’ OUT ABOUT YOUR SMALL BUSINESS
• SMALL BUSINESS MARKETING AFTER A DISASTER
• DIFFERENTIATE YOUR BRAND AND STAND OUT

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso