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And how B2B Branding can build customer loyalty and continued growth

“My business is not retail focused, so why do I need branding?” Good question, now here’s the answer.

For information on these strategies, check out these Razor Branding Blogs:

• HOW B2B BUSINESSES CAN BENEFIT FROM B2B BRANDING
• WHY HIRING AN EXPERIENCED BRANDING PROFESSIONAL IS SO IMPORTANT
• CAMP OZARK, EMOTIONAL CONNECTIONS AND THE PROMISE BEHIND THE BRAND
• BRANDING FOR THE ENTREPRENEUR

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

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And how not hiring an experienced branding professional can cost you.

On this particular day I found myself sitting in a meeting with people that I considered both successful and intelligent.

I listened carefully as they spoke passionately about their company and the products they produced. They had an intense pride for what they’d accomplished, who they were, and where they were going. I was inspired.

Then, in the blink of an eye it all came to a screeching halt, as I sat there with a stunned look on my face.

For information on these strategies, check out these Razor Branding Blogs:

WHY HIRING AN EXPERIENCED BRANDING PROFESSIONAL IS SO IMPORTANT

CAMP OZARK, EMOTIONAL CONNECTIONS AND THE PROMISE BEHIND THE BRAND

BRANDING FOR THE ENTREPRENEUR

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

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How to use emotional connections to build strong brands

When it comes to branding, there is nothing more important than forming emotional connections with your audience. In the end, that’s the essence of what branding is all about – a person’s gut feeling about a product, service or organization. Sometimes these emotional connections are carefully planned and organized, and sometimes they come organically from the most unlikely of places. One such place is located in the small town of Mt. Ida, Arkansas, and hidden there in the middle of nowhere is a place called Camp Ozark.

For information on these strategies, check out these Razor Branding Blogs:

• CAMP OZARK, EMOTIONAL CONNECTIONS AND THE PROMISE BEHIND THE BRAND
• BRANDING FOR THE ENTREPRENEUR

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

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Subscribe: Google Podcasts | Email | RSS | More

When it Comes to the Traditional Media, One-Size Does Not Fit All

If you are sending out the old cookie cutter press releases about your company, your great “story idea” might get deleted along with the dozens of other press releases newsrooms get every day. So, how do you get the traditional media to pay attention? In this episode, Jaci outlines ways to get noticed. She covers how an idea should be presented, from the lead to putting the benefit upfront. Traditional media is a powerful tool. Approaching the media in the right way is worth your time and effort.

For information on these strategies, check out these Razor Branding Blogs:

• GET COVERAGE IN TRADITIONAL MEDIA
• HOW TO KEEP YOUR PUBLIC RELATIONS FOCUS ON YOUR AUDIENCE
• 6 STEPS TO CREATING AN EFFECTIVE PR TIMELINE
• WEATHERING A PUBLIC RELATIONS NIGHTMARE

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3 Techniques that Keep Your Public Relations Efforts Targeted on the People You are Trying to Reach

Your team is a hard-working crew. They work tirelessly developing concepts, perfecting new services, and producing new products. It’s easy to think that hard work is just for your business, but it’s not. It’s for your audience. It can be tough to keep public relations laser-focused on your target market. In this episode, Jaci will take you through 3 proven techniques to help you connect to and focus on your audience. She’ll talk about ways to build relationships, how to ask for useful feedback, and how to correct a mistake if your idea was a bit of a miss.

For information on these strategies, check out these Razor Branding Blogs:

• HOW TO KEEP YOUR PUBLIC RELATIONS FOCUS ON YOUR AUDIENCE
• 6 STEPS TO CREATING AN EFFECTIVE PR TIMELINE
• WEATHERING A PUBLIC RELATIONS NIGHTMARE

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

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6 Steps to Creating a Quality PR Timeline

Throughout the lifetime of your company you will need more than a few public relations campaigns. The best campaigns have strategic PR timelines that ensure success. In this episode, Jaci lays out the critical parts of a manageable PR timeline. She’ll go over why they are necessary, how to lay the groundwork, and how to manage expectations.

For information on these strategies, check out these Razor Branding Blogs:

• 6 STEPS TO CREATING AN EFFECTIVE PR TIMELINE
• WEATHERING A PUBLIC RELATIONS NIGHTMARE

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

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The 3 Smartest Ways to Weather a Public Relations Storm

Bad things happen to good companies. There are many ways a successful, reputable business can find itself in crisis and there are proven techniques to weathering the storm. In this episode, Jaci will walk you through the best strategies if you ever find yourself on the receiving end of some bad publicity. From being transparent and proper communication to using social media the correct way, she’ll show you how to handle the situation in real time.

For information on these strategies, check out these Razor Branding Blogs:

• WEATHERING A PUBLIC RELATIONS NIGHTMARE
• REENGINEERING YOUR BRAND THROUGH SWOT ANALYSIS
• 3 MARKETING TASKS SMALL BUSINESS OWNERS SHOULD OUTSOURCE

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How a Properly Done SWOT Report Will Change Your Brand

Maybe new business isn’t walking in the door like it used to, or maybe you need to get the lay of the land for a new product launch? It might be time for an honest assessment of how your brand is resonating with your audience. In this episode, Jaci will fill you in on the fresh perspective a SWOT analysis can bring to the table. She’ll take you through the proper techniques of a SWOT, what a professional analysis can do for your company and how to best implement one.

For information on these strategies, check out these Razor Branding Blogs:

• REENGINEERING YOUR BRAND THROUGH SWOT ANALYSIS
• 3 MARKETING TASKS SMALL BUSINESS OWNERS SHOULD OUTSOURCE
• WEATHERING A PUBLIC RELATIONS NIGHTMARE

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

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Techniques You Can Apply Today That Will Make Your eCommerce Company More Recognizable

The trickiest part of owning a strictly eCommerce company is getting noticed. With so many options to shop and buy online, how do you make your business the most inviting? Well, as Jaci talks about in this episode, it’s a combination of things you can put into action today. She’ll have tips on upselling, fighting abandoned carts, and the best ways to use your customer data. After this podcast, you’ll be anxious to set a few goals and work your way through these proven techniques.

For information on these strategies, check out these Razor Branding Blogs:

• TOP 6 TIPS TO MAKE YOUR ECOMMERCE BRAND STAND OUT
• THE CHALLENGES OF CHOOSING AN ECOMMERCE SITE
• 4 WAYS TO DIFFERENTIATE YOUR ECOMMERCE BRAND
• 7 PROS AND CONS OF STARTING A SOLELY ECOMMERCE BRAND

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso