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Your brand is nothing without the people who stand behind it.

Recruiting the best talent for your company is critical to success; this is not something best left to fate or blind faith.  You need to have well thought out and managed strategies designed to handpick your people.  In this episode, Jaci walks you through the 7 best techniques you can put in place to be attractive to the best talent.  Learn when to say no, how to leverage your company culture, and how to keep a meaningful recruitment process going when others leave theirs on auto-pilot.

For information on these strategies, check out these Razor Branding Blogs:

• RECRUITING TOP TALENT COULD MEAN EVERYTHING TO YOUR BRAND
• 3 MARKETING TASKS SMALL BUSINESS OWNERS SHOULD OUTSOURCE

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

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There is no greater reward for giving back than helping build positive and thriving neighbors.

And a wonderful side effect to community involvement is the way it helps your company’s image. In this episode, Jaci discusses how community involvement is one of the strongest ways to build your brand. From making your company attractive to top talent to actually elevating your colleagues and customers, she’ll show you how rolling up your sleeves and getting involved makes a difference in more ways than you think.

For information on these strategies, check out these Razor Branding Blogs:

• GETTING YOUR BRAND OUT IN THE COMMUNITY
• COMMUNITY PARTNERSHIPS: STAND FOR SOMETHING TOGETHER

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

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BRANDING A START UP: THE BRAND NAMING PROCESS

WHAT’S IN YOUR BRAND’S NAME?

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How do you keep your marketing mail flyer out of the trash?

By making it special enough to hang on the fridge. It’s all about knowing how to use your tools, in this case, the mail. Direct mail can be a powerful weapon in your brand’s marketing arsenal, but too often it’s overused and used the wrong way. In this episode, Jaci walks you through the best ways direct mail can impact your brand. She will guide you through creating a mail campaign that gets people interested enough to reach out to your company.

For information on these strategies, check out these Razor Branding Blogs:

7 WAYS DIRECT MAIL MARKETING CAN HELP CHANGE THE CONVERSATION

BRAND YOUR DIRECT MAIL

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The audience for traditional print newspapers is shrinking, but that doesn’t mean the opportunities in print are gone completely.

They’ve just evolved a bit. In this episode, Jaci will show you where to focus your attention to get the most out of print media. She’ll discuss the importance of knowing where your audience has migrated and help you understand how to best use one of the oldest and most powerful advertising tools.

For information on these strategies, check out these Razor Branding Blogs:

• HOW TO UTILIZE TRADITIONAL PRINT MEDIA TO IMPROVE YOUR BRAND
• CHANGING MEDIA HABITS

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With so many media channels out there, it can be hard to figure out which one is right for delivering your message to those who need to hear it most.

And while traditional network viewership might be down, television still packs a punch. Throw in things like Youtube and streaming, and the possibilities for your brand are endless. In this episode, Jaci talks about how television advertising can impact on your brand, and when it’s the right option for your target audience.

For information on these strategies, check out this Razor Branding Blog and eBook:

• BLOG: TELEVISION ADVERTISING IS A POWERFUL BRANDING EXPERIENCE
• eBOOK: USING VIDEO TO CONNECT

And for every day branding tips follow Jaci Russo on Twitter: @jacirusso

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Traditional advertising is still worth your while.

Depending on your audience and message, radio advertising could really be magic for your brand. Radio is one of the most powerful mediums because of its ability to emotionally connect to consumers. It allows the audience to paint a picture of what they want to see, it keeps them involved and engaged. In this episode, Jaci takes you through the pros and cons of one of the most iconic forms of brand building there is. She talks about how the connections made through radio could be some of the strongest your company ever forms.

For information on these strategies, check out the below eBook and Blog:

• eBook: The Power of Radio for Branding
• THE EMOTIONAL CONNECTION OF RADIO ADVERTISING

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Crowdsourcing, what’s not to like?

You get a logo, an ad, or virtually anything else for your brand, cheap and fast.  Well, that’s the problem, cheap and fast rarely scream quality and reliability.  Crowdsourcing comes with some very scary pitfalls.  In this episode, Jaci gets into the glaring reasons why crowdsourcing your brand is not a good idea.  From overall brand strategy to research and experience, she lays out all of the reasons why your brand is too precious to crowdsource.

For information on these strategies, check out these Razor Branding Blogs:

7 REASONS WHY CROWDSOURCING ISN’T A GREAT IDEA FOR YOUR BRAND

HANDS OFF MY BRAND

THANKS TO CROWDSOURCING WE NOW HAVE THE BABY CAKES

CROWDSOURCING AND THE TRAP OF BOATY MCBOATFACE

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Showcasing your products through photos has become commonplace BUT are you making the most of your visual brand?

Having your photos work for your brand means much more than just slapping a few pics on Instagram. It means choosing the best tags, tweaking your website, and understanding how SEO works for photos. Photos are everywhere, Pinterest, Instagram, Snapchat, Facebook– the list goes on and on. Understanding how to get your best visuals noticed is crucial. In this episode, Jaci offers tips on how to build your brand through photos. She gets into the nitty gritty of what works, what doesn’t, and what you should be trying right now.

For information on these strategies, check out these Razor Branding Blogs:

• PUT A PINterest IN YOUR MARKETING PLAN
• THREE THINGS TO CONSIDER ABOUT YOUR WEBSITE RIGHT NOW
• GETTING IN ON SNAPCHAT

And for every day branding tips follow Jaci Russo on Twitter: @jacirusso