Razorbranding – Page 14 – Branding Podcasts

Direct Mail

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How do you keep your marketing mail flyer out of the trash?

By making it special enough to hang on the fridge. It’s all about knowing how to use your tools, in this case, the mail. Direct mail can be a powerful weapon in your brand’s marketing arsenal, but too often it’s overused and used the wrong way. In this episode, Jaci walks you through the best ways direct mail can impact your brand. She will guide you through creating a mail campaign that gets people interested enough to reach out to your company.

For information on these strategies, check out these Razor Branding Blogs:

7 WAYS DIRECT MAIL MARKETING CAN HELP CHANGE THE CONVERSATION

BRAND YOUR DIRECT MAIL

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

Outdoor Advertising

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Of all of the traditional methods of advertising, this one can have the most potential for your brand.

The audience is still there and is not going anywhere, but before you invest in outdoor advertising you need to keep a few things in mind. In this episode, Jaci lets you in on the 3 most effective strategies to get your brand noticed on outdoor advertising. From who to aim for and how to reach them, she covers what you need to know for an effective marketing campaign.

For information on these strategies, check out these Razor Branding Blogs:

And for every day branding tips follow Jaci Russo on Twitter: @jacirusso

Print Opportunities

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The audience for traditional print newspapers is shrinking, but that doesn’t mean the opportunities in print are gone completely.

They’ve just evolved a bit. In this episode, Jaci will show you where to focus your attention to get the most out of print media. She’ll discuss the importance of knowing where your audience has migrated and help you understand how to best use one of the oldest and most powerful advertising tools.

For information on these strategies, check out these Razor Branding Blogs:

And for every day branding tips follow Jaci Russo on Twitter: @jacirusso

Television Advertising

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With so many media channels out there, it can be hard to figure out which one is right for delivering your message to those who need to hear it most.

And while traditional network viewership might be down, television still packs a punch. Throw in things like Youtube and streaming, and the possibilities for your brand are endless. In this episode, Jaci talks about how television advertising can impact on your brand, and when it’s the right option for your target audience.

For information on these strategies, check out this Razor Branding Blog and eBook:

And for every day branding tips follow Jaci Russo on Twitter: @jacirusso

Power of Radio Advertising

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Traditional advertising is still worth your while.

Depending on your audience and message, radio advertising could really be magic for your brand. Radio is one of the most powerful mediums because of its ability to emotionally connect to consumers. It allows the audience to paint a picture of what they want to see, it keeps them involved and engaged. In this episode, Jaci takes you through the pros and cons of one of the most iconic forms of brand building there is. She talks about how the connections made through radio could be some of the strongest your company ever forms.

For information on these strategies, check out the below eBook and Blog:

And for every day branding tips follow Jaci Russo on Twitter: @jacirusso

7 Reasons You Can’t Crowdsource Your Brand

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Crowdsourcing, what’s not to like?

You get a logo, an ad, or virtually anything else for your brand, cheap and fast. Well, that’s the problem, cheap and fast rarely scream quality and reliability. Crowdsourcing comes with some very scary pitfalls. In this episode, Jaci gets into the glaring reasons why crowdsourcing your brand is not a good idea. From overall brand strategy to research and experience, she lays out all of the reasons why your brand is too precious to crowdsource.

For information on these strategies, check out these Razor Branding Blogs:

7 REASONS WHY CROWDSOURCING ISN’T A GREAT IDEA FOR YOUR BRAND

HANDS OFF MY BRAND

THANKS TO CROWDSOURCING WE NOW HAVE THE BABY CAKES

CROWDSOURCING AND THE TRAP OF BOATY MCBOATFACE

And for every day branding tips follow Jaci Russo on Twitter: @jacirusso

How to Use Photos to Build Your Brand

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Showcasing your products through photos has become commonplace BUT are you making the most of your visual brand?

Having your photos work for your brand means much more than just slapping a few pics on Instagram. It means choosing the best tags, tweaking your website, and understanding how SEO works for photos. Photos are everywhere, Pinterest, Instagram, Snapchat, Facebook– the list goes on and on. Understanding how to get your best visuals noticed is crucial. In this episode, Jaci offers tips on how to build your brand through photos. She gets into the nitty gritty of what works, what doesn’t, and what you should be trying right now.

For information on these strategies, check out these Razor Branding Blogs:

And for every day branding tips follow Jaci Russo on Twitter: @jacirusso

Developing Digital Citizens

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Social Media is still fairly new and that newness still creates new ways for children and young adults (sometimes not-so-young adults) to embarrass themselves.

The parents of today’s teens did not have to navigate social media during their turbulent years, so it’s no wonder many aren’t putting real thought into parenting online. In this special episode, Jaci talks about the life-altering pitfalls of posting carelessly, and she takes you through 8 areas of concern when guiding a young life on social media.

For information on these strategies, check out these Razor Branding Blogs:

for every day branding tips follow Jaci Russo on Twitter: @jacirusso

Common Missteps When Building Your Personal Brand and How to Avoid Them

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Being active online is not enough to build a brand.

You have to be bold, different and have an actual strategy to make yourself a real commodity. In this week’s Razor Branding Podcast, Jaci will take you through setting up your personal brand point by point. From thought leadership and content to consistency and building a quality base audience, learn what to prioritize when building your personal brand.

For information on these strategies, check out these Razor Branding Blogs:

And for every day branding tips follow Jaci Russo on Twitter: @jacirusso

Online Reviews

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These days your brand can live and die online, that’s why reviews need your full attention.

You may not think you have time to filter through everything that is said about your brand, but it’s vital to know what’s out there. In this episode, Jaci talks about the importance of knowing your online reputation and she offers step-by-step advice on crafting the best responses to less than glowing reviews.

For information on these strategies, check out these Razor Branding Blogs:

And for every day branding tips follow Jaci Russo on Twitter: @jacirusso