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It’s not a part of the job many people love, but cold calls can be an effective tool for your brand. 

It’s tough calling someone who doesn’t know they need you yet.  You have to make the case in a few seconds without sounding like a robot.  In this episode, Jaci takes you through proven methods that will make cold calls work for your business.  She talks about the importance of having just the right information handy before you dial and how learning the art of conversation can really hook the other person on the line.  Take the frost off of those cold calls and learn how to warm up your approach.

For information on these strategies, check out these Razor Branding Blogs:

• 4 METHODS TO TAKING THE COLD OUT OF COLD CALLS
• FUNDRAISING DOESN’T HAVE TO BE A HEADACHE

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It doesn’t have to be Christmas to prepare your brand for a special shopping season.

Anything from summer traffic to Mardi Gras madness to Black Friday is an opportunity for your brand to stand out.   In this episode, Jaci recognizes the unique challenges that any kind of holiday branding can face. She talks about the importance of having a plan, setting realistic goals ,and knowing when and how to readjust.  Understanding a “special time of year” from your audience’s perspective is really what it’s all about.  Jaci helps ramp up quality and creativity without losing your brand’s voice and focus.

For information on these strategies, check out these Razor Branding Blogs:

• 5 WAYS TO MAKE YOUR BRAND STANDOUT DURING THE HOLIDAYS
• YOU NEED A HOLIDAY MARKETING PLAN
• BRINGING HOLIDAY CHEER TO YOUR BRAND
• BEWARE OF HOLIDAY BRANDING

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• 6 TIPS TO UNDERSTANDING SEO FOR YOUR BRAND
• 3 WAYS TO IMPROVE YOUR SEO
• THE ROLE OF SEO IN THOUGHT LEADERSHIP
• 7 TIPS FOR IMPROVING YOUR WEBSITE

And for every day branding tips follow Jaci Russo on Twitter: @jacirusso

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Being who you say you are, making sure clients can count on you, ensuring your hard work is recognizable over and over again– all of that together is brand consistency.

Even the most well-meaning of brands can let things go a bit over time. But make no mistake, letting things go can be dangerous for perception.  In this episode, Jaci explains why sloppy consistency can lead to a sloppy reputation.  She’ll discuss 3 ways consistency will make your company stick out above the rest and explore how it is all about trust.

For information on these strategies, check out these Razor Branding Blogs:

• 3 WAYS BRAND CONSISTENCY BUILDS POWERFUL CONNECTIONS
• STEP 5 – USE CONSISTENCY FOR CONSUMERS TO REACT TO YOUR BRAND

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Look, we get it, that young woman in your office– the one who’s always looking down at her phone– is a bit puzzling.

How is she getting anything done over there with Facebook and Instagram always open?  Oh wait, that might actually be her job and guess what— she is probably rocking it.  In this episode, Jaci will discuss how millennials are getting a bad rap.  She’ll talk about the ways they are actually changing office culture for the better and what all of us can learn from their attitudes toward work/life balance, technology and backpacks, yes backpacks.

For information on these strategies, check out these Razor Branding Blogs:

• EMBRACING THE MILLENNIAL OFFICE CULTURE
• REACHING MILLENNIALS
• MILLENNIALS & BRANDS
• ARE YOU MILLENNIAL READY?

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It’s been a rough hurricane season for the Gulf Coast.

The flood waters and strong winds will forever change the communities they’ve touched and it will be a long time before local companies are able to go on to “business as usual.” Believe it or not, that’s when a strong brand can really make a lasting impact. When a community is facing a disaster, local business owners often come to the rescue. In this episode, Jaci will show you just how your brand can rise to the challenge of helping in a crisis. She’ll highlight brands that have done it right, talks to you about planning ahead, and helps you understand how your company values can really make the world a better place.

For information on these strategies, check out these Razor Branding Blogs:

• 4 WAYS TO GET YOUR BRAND READY TO HELP IN A CRISIS
• BRANDING IN THE FACE OF TRAGEDY
• MAINTAINING YOUR BRAND IN A CRISIS

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Everyone wants new business and it’s important to keep new people walking through the door, but the real trick is to get quality customers coming back to you time and again.

There’s a lot to be said for a consumer dedicated to your brand, one that chooses you over everyone else, and also tells their friends and family to do the same. In this episode Jaci will take you through 5 proven ways to attract those quality customers.  From overall messaging to managing those online reviews, she’ll discuss why it all matters to those truly loyal clients.

For information on these strategies, check out these Razor Branding Blogs:

• 5 WAYS YOUR MARKETING PLAN CAN ATTRACT QUALITY CUSTOMERS
• GIVE YOUR TRIBE A VOICE: USING BRAND ADVOCATES
• 3 WAYS TO REDUCE YOUR CHURN RATE AND BOOST CUSTOMER RETENTION
• IS YOUR BRAND ATTRACTING THE RIGHT PEOPLE?

And for every day branding tips follow Jaci Russo on Twitter: @jacirusso

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For a small or up-and-coming brand, the term “thought leadership” might sound and feel a bit intimidating.

While it’s true that being a thought leader is hard work, the payoff is well worth the commitment.  In this episode, Jaci helps you explore your own thoughts about being a leader in your industry.  She’ll let you know how to begin, where to turn for inspiration, and how to get your message out there in a meaningful way.

For information on these strategies, check out these Razor Branding Blogs:

• YOUR PATH TO THOUGHT LEADERSHIP SHOULD START TODAY
• 5 QUESTIONS TO ASK ABOUT THOUGHT LEADERSHIP
• THE ROLE OF SEO IN THOUGHT LEADERSHIP
• BEING A THOUGHT LEADER FOR YOUR BUSINESS

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Your small business may not be the biggest, but that has nothing do to with being the best.

Small brands have serious advantages over the big guys.  Advantages that customers and clients attach big value to.  In this episode, Jaci explains how to own the smallness of your small brand.  Discover assets like agility and intimacy that can really make a difference in how you operate.  She’ll walk you through the competitive edge you never knew you had.

For information on these strategies, check out these Razor Branding Blogs:

• HOW SMALL BRANDS STAND TALL
• GETTING THE ‘GOOD NEWS’ OUT ABOUT YOUR SMALL BUSINESS
• SMALL BUSINESS MARKETING AFTER A DISASTER
• DIFFERENTIATE YOUR BRAND AND STAND OUT

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

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People have a lot of choices when it comes to choosing products and services.

So, why are your customers choosing you?  Knowing the answer to that question can greatly reduce your churn rate. Churn rate is a fancy marketing way of defining just how many customers you are losing each month.  In this episode, Jaci talks about how to keep your clients coming back time and time again. She also digs into the importance of knowing what kind of customers to hold onto and which kind you may just need to let go.

For information on these strategies, check out these Razor Branding Blogs:

• 3 WAYS TO REDUCE YOUR CHURN RATE AND BOOST CUSTOMER RETENTION
• HANDLING CUSTOMER SERVICE ON SOCIAL MEDIA
• CREATING A MESSAGING STRATEGY THAT ACTUALLY COMMUNICATES

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso