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The 2018 Super Bowl ended with a win for the Philadelphia Eagles AND a big win for some of the most popular brands on the market.

The Super Bowl is equally known for the creative ads as it is for the game played in between those sparks of genius. In this episode, Jaci looks at this year’s greatest hits and explains why they work and how they captured our attention.

For information on these strategies, check out these Razor Branding Blogs:

BUILDING BRANDS WITH THE 2018 SUPER BOWL ADS

WHY SUPER BOWL ADS ARE STILL A THING

And for every day branding tips, follow Jaci Russo on Twitter: @jacirusso

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You’ve put all this work into creating your brand from the ground up.

Building a company is no small task—but how do you make sure potential customers are able to find you? In short, SEO.

Search engine optimization is the way you get your brand in front of the people that need it. In this episode, Jaci fills you in on the principles behind good SEO practices. She’ll explain why keywords, platforms and rankings matter to your overall image. Plus, she will also let you in on just how a great SEO plan will built trust and authority for your brand.

For information on these strategies, check out these Razor Branding Blogs:

• INTRODUCTION TO SEO
• 6 TIPS TO UNDERSTANDING SEO FOR YOUR BRAND
• 3 WAYS TO IMPROVE YOUR SEO
• THE ROLE OF SEO IN THOUGHT LEADERSHIP
• 4 TOP TACTICS FOR CHOOSING THE BEST KEYWORDS

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Pictures have always been an exceptional way to promote your brand, but now they are no longer optional. On a typical day in 2018 you will encounter countless photos and videos on just about any social media platform. If your small business is still just posting text blogs and business hours– you are being left far behind.

As Jaci lays out in this episode, today visuals go well beyond posting a pic or two and calling it a day. These days it’s about sharing who you are and what you are about. She’ll cover the best platforms to fit your needs and why it’s crucial to capture your audience’s attention. Pictures tell your brand’s story, it’s time to get snapping.

For information on these strategies, check out these Razor Branding Blogs:

YOUR BRAND IN PICTURES

10 WAYS TO USE MOBILE VIDEO TO ENGAGE YOUR AUDIENCE

PUT A PINTEREST IN YOUR MARKETING PLAN

GETTING IN ON SNAPCHAT

TIME TO LEARN HOW TO LIVE ON YOUTUBE

And for every day branding tips, follow Jaci Russo on Twitter: @jacirusso

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For most of us, YouTube is a way to kill time and have a few laughs.

Its so enjoyable that its astonishing abilities as a marketing tool often go ignored. Not anymore! In this episode, Jaci educates you on all the ways you can harness YouTube for your brand. She’ll offer a step-by-step guide of how to get started as well as highlighting some brands that are doing it right. Change your thinking from “just for laughs” to an untapped community just waiting for you.

For information on these strategies, check out these Razor Branding Blogs:

TIME TO LEARN HOW TO LIVE ON YOUTUBE

10 WAYS TO USE MOBILE VIDEO TO ENGAGE YOUR AUDIENCE

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Recruiting top talent is the key to making your brand more than just a logo.

In this episode, Jaci gets into all the ways recruitment is essential to your company. She highlights 7 strategies that will make your efforts payoff; everything from who should be doing the recruiting to how to make your company the most attractive to top talent. Get the inside track on just how recruiting touches every part of who you are as a company.

For information on these strategies, check out these Razor Branding Blogs:

• RECRUITING TOP TALENT COULD MEAN EVERYTHING TO YOUR BRAND
• WHY YOU SHOULD INVEST IN TRAINING
• YOUR CULTURE IS YOUR COMPANY
• YOUR TEAM IS YOUR BRAND

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It feels like Facebook has been around forever.

It has become easy to take for granted this fun, and deceptively easy, marketing tool. But Jaci is here this week to remind you —never forget how important Facebook can be to your every day marketing! In this episode, she talks about some of the unwritten rules of Facebook.  She gets into the best ways to share visuals, blogs, and articles in 2018, all while increasing engagement and working with the algorithm.

For information on these strategies, check out these Razor Branding Blogs:

• 5 WAYS TO MAKE FACEBOOK WORK FOR 2018
• 6 THINGS YOU NEED TO KNOW ABOUT USING THE FACEBOOK ALGORITHM
• GETTING THE MOST OUT OF FACEBOOK’S CUSTOM AUDIENCE FEATURE
• HOW TO MARKET IN FACEBOOK’S CULTURE OF SILENCE
• LIVE FROM FACEBOOK! IT’S YOUR BRAND.

And for everyday branding tips, follow Jaci Russo on Twitter: @jacirusso

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When is the last time you took a good long look at your brand?  Your logo, audience, and most of all your brand promise?

If it’s been a while, you may want to let the New Year be an opportunity to reinvigorate your image.  In this episode, Jaci talks brand evolution and why it’s important to take stock of where you are– and where you could be.  She gets into the logistics of why a real logo is important in the digital age, how your brand messaging is more than just a status update, and why your approach to media needs to be updated for 2018.

For information on these strategies, check out these Razor Branding Blogs:

• 3 WAYS TO EVOLVE YOUR BRAND IN THE NEW YEAR
• MAYBE IT’S TIME TO REBRAND
• YOUR BRAND NEEDS PERSONALITY

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It’s tough to face change and rebranding your company is a biggie.

But if you are stuck in a rut that’s lasted a few years now—it might be time for a facelift of sorts.  In this episode, Jaci takes you through the warning signs of a struggling brand.  She discusses how outdated reach could be impacting your bottom line and highlights the importance of a fresh approach to marketing and PR.  Remember, getting professional help is an investment, so don’t take the struggles of your brand lightly.  A bit of professional guidance can make all of the difference.

For information on these strategies, check out these Razor Branding Blogs:

• MAYBE IT’S TIME TO REBRAND
• WILL A REBRAND EFFECT YOUR ROI?
• DOES YOUR CORPORATE CULTURE NEED A REBRAND?
• REBRANDING DONE RIGHT

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It’s not a part of the job many people love, but cold calls can be an effective tool for your brand. 

It’s tough calling someone who doesn’t know they need you yet.  You have to make the case in a few seconds without sounding like a robot.  In this episode, Jaci takes you through proven methods that will make cold calls work for your business.  She talks about the importance of having just the right information handy before you dial and how learning the art of conversation can really hook the other person on the line.  Take the frost off of those cold calls and learn how to warm up your approach.

For information on these strategies, check out these Razor Branding Blogs:

• 4 METHODS TO TAKING THE COLD OUT OF COLD CALLS
• FUNDRAISING DOESN’T HAVE TO BE A HEADACHE

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It doesn’t have to be Christmas to prepare your brand for a special shopping season.

Anything from summer traffic to Mardi Gras madness to Black Friday is an opportunity for your brand to stand out.   In this episode, Jaci recognizes the unique challenges that any kind of holiday branding can face. She talks about the importance of having a plan, setting realistic goals ,and knowing when and how to readjust.  Understanding a “special time of year” from your audience’s perspective is really what it’s all about.  Jaci helps ramp up quality and creativity without losing your brand’s voice and focus.

For information on these strategies, check out these Razor Branding Blogs:

• 5 WAYS TO MAKE YOUR BRAND STANDOUT DURING THE HOLIDAYS
• YOU NEED A HOLIDAY MARKETING PLAN
• BRINGING HOLIDAY CHEER TO YOUR BRAND
• BEWARE OF HOLIDAY BRANDING