Subscribe: Google Podcasts | Email | RSS | More

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Katrina McKinnon, an Australian content writing expert, to talk about the value of storytelling in marketing and how combining creativity and strategy creates strong, compelling, and lasting brands. (Sound familiar?) 

Katrina McKinnon founded one of Australia’s first web development agencies in 1996 and pioneered innovative practices now standard in eCommerce, including off-shoring and content marketing. She is the founder of CopySmiths.com, a charter member and one of the 50 founding members of eCommerce Fuel, and a well-known speaker in the eCommerce community. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as Katrina shares her expertise from years of experience in the web development and marketing industries and how she leveraged that to establish CopySmiths.com to help her clients increase their organic engagement and expand their overall online presence. 

Subscribe: Google Podcasts | Email | RSS | More

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Gil Allouche, founder of Metadata, to discuss the role of automation in marketing and how it can benefit both productivity and happiness. Michael, Jaci, and Gill also spent time talking about the idea of bringing a B2C mentality to a B2B world, and the potential for changing the rules of B2B marketing. Together, they emphasized the need for creativity and a willingness to challenge the status quo.

Gil Allouche is the founder of Metadata –a marketing platform for B2B that sets lead generation on auto-pilot using data enrichment and multi-channel targeted ads. Prior to Metadata Gil was the VP Marketing at Qubole – a Big Data cloud company. Previously Gil ran marketing at Karmasphere (Acquired by FICO). Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as Gil shares his insights on how he helps his clients bring automation to their marketing efforts. 

Subscribe: Google Podcasts | Email | RSS | More

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by David Deutsch, copywriter, marketing strategist, author, and copywriting coach, to discuss the changing landscape of advertising and how some traditional advertising methods can still be a secret weapon in modern B2B branding. David also shares some of his experience while working for the great David Ogilvy at Ogilvy & Mather on Madison Avenue.

David Deutsch is a world-renowned direct response copywriter, marketing strategist, author, and copywriting coach. David started at Ogilvy & Mather on Madison Avenue, working with clients such as Merrill Lynch, General Foods, and American Express. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as David shares his insights on the changing landscape of B2B branding and how sticking to the basics can still yield strong results. 

Subscribe: Google Podcasts | Email | RSS | More

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Dan Chamberlain, Senior Director of Marketing (Americas) at ENGIE Impact, to talk about B2B marketing, specifically how identifying your target industries with the right strategies and aligning your sales and marketing teams can take your efforts to the next level. 

A highly engaging and successful leader, Dan has over 25 years of B2B marketing across multiple industries including professional services, technology, industrial supply, and telecommunications. He has developed and executed effective marketing programs for clients from venture-backed startups to Fortune 100 multinationals. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as Dan shares his insights on all things B2B marketing and his experiences as a marketing director for a global consulting firm.

Subscribe: Google Podcasts | Email | RSS | More

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Sean Schnipper, Director of Marketing at Transervice, to talk about the challenges and strategies involved in managing a brand for a national logistics company, emphasizing the importance of collaboration, authenticity, and trust in building a successful brand.

Sean Schnipper is the Director of Marketing at Transervice, bringing with him nearly 20 years of experience in all aspects of marketing communications. In his current role, he handles the day-to-day marketing activities of the company and develops strategies for its social media platforms and industry engagement. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast, as Sean shares what it’s like being the marketing director for a national B2B company and his experiences – both positive and not so positive, that go along with it. 

Subscribe: Google Podcasts | Email | RSS | More

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Nathan Yeung, Vice President of CMO Services at Find Your Audience Marketing Partner, to discuss his thoughts about the progression of AI tools, the need for alignment within organizations, and his experiences as a marketer in an ever-evolving industry. 

Nathan Yeung is an experienced marketing strategist with over 10+ years of expertise in advising B2B businesses, helping numerous companies build their marketing teams from scratch, delivering successful go-to-market deployments, and launching new products into the market. Trained in marketing, he has also worked in finance and management consulting, providing him with a comprehensive understanding of business operations and strategy. Nathan’s ability to think outside the box has helped his clients to stand out in their industries, and his expertise has been recognized by numerous organizations over the years. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as Nathan shares his insight on well, finding your audience. 

Subscribe: Google Podcasts | Email | RSS | More

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Brian Will, a serial entrepreneur, industry-leading business and sales management consultant, and two-time Wall Street Journal best-selling author, to talk about the importance of accepting and efficiently adapting to change in the business and branding industries. 

Brian Will is an industry expert in sales and management consulting, a two-time Wall Street Journal best-selling author, and a serial entrepreneur with over 35 years of experience. Today, Brian is a visionary business leader, owning restaurants in Atlanta, an insurance and technology company in Denver, and a real estate business in Georgia and Florida. His expertise in turnaround projects and driving billions in sales make him a sought-after consultant and speaker. Listen to this episode of He Said, She Said: Razor Branding™ Podcast, as Brian shares his insights and experiences about the importance of accepting and adapting to whatever changes are thrown your way.

Subscribe: Google Podcasts | Email | RSS | More

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael are sans guest, so they decided to divulge into one of their many areas of expertise: building brands – specifically, how to build your brand from the inside out. From forging solid relationships and developing a strong culture to investing in your internal team, Jaci and Michael share the key components of creating a kick-ass brand, inside and out.

Subscribe: Google Podcasts | Email | RSS | More

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Eric Quanstrom, Chief Marketing Officer at CIENCE, to talk about his work in B2B marketing and how leveraging AI tools has helped him stay ahead of the game. 

Eric Quanstrom is the Chief Marketing Officer at CIENCE, a B2B lead generation service, where he focuses his expertise on growth, sales, and marketing strategies to develop programs with quantifiable objectives to measure results. During his time at CIENCE, Eric built the inbound and outbound programs that helped grow the company into a 4x winner of the Inc. 5000 Fastest Growing Private Companies in America. Listen in to this episode of He Said, She Said: Razor Branding™ as Eric shares about how he and his team have figured out how to work with – not against – AI tools to boost their productivity and results.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Adam Warner, Director of Field Marketing at GoDaddy, to take a closer look at how artificial intelligence (AI) is affecting marketing and branding strategies (but not the way you might think). 

Adam Warner is the Director of Field Marketing at GoDaddy. In his role, Adam raises brand awareness through events and community discussions. His expertise and experience allow him to speak to the ins and outs of field marketing, best practices for engaging various communities, and website building. Listen in on this episode of He Said, She Said: Razor Branding™ as he shares his thoughts about the direction AI is taking marketing and branding efforts. 

Subscribe: Google Podcasts | Email | RSS | More