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Ups and Downs of Choosing an eCommerce Site

Choosing the right eCommerce site for your business is a huge commitment. You need great payment options, a good shopping experience for the user, and it has to be customizable to fit your company. In this episode, Jaci helps you sift through the infinite eCommerce sites out there. She has tips on what to know before you choose and she’ll walk you through the most popular choices out there.

For information on these strategies, check out these Razor Branding Blogs:

• THE CHALLENGES OF CHOOSING AN ECOMMERCE SITE
• 4 WAYS TO DIFFERENTIATE YOUR ECOMMERCE BRAND
• 7 PROS AND CONS OF STARTING A SOLELY ECOMMERCE BRAND

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

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Tips on How to Make Your eCommerce Shop Stand Out from the Competition

Standing out from the pack is problem you’ll face in your storefront and online. The number one problem you’ll have in the world of eCommerce is competition. eCommerce is one of the most competitive places to sell a product or service, In this episode, Jaci explains how focusing on value, branding, and being a leader will set you up for a unique chance of success.

For information on these strategies, check out these Razor Branding Blogs:

• 4 WAYS TO DIFFERENTIATE YOUR ECOMMERCE BRAND
• 7 PROS AND CONS OF STARTING A SOLELY ECOMMERCE BRAND

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

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Dreaded Sales Cold Calls, How to Make It Through and Make It A Habit

Cold calls are probably the least favorite part of a salesperson’s day. It’s hard to bother a person who doesn’t know they need you yet. But you know the person on the other end of the line could use you—at least—if you done your homework. Turns out, that’s one of the best way to perfect cold calls, research before you ring.

In this episode Jaci will walk you through 4 proven strategies that will make cold calls even more profitable for your brand. Doing a bit of research upfront is only one of the ways your client list will grow from cold calls. Learn how your timing an approach are also crucial.

For information on these strategies, check out these Razor Branding Blogs:

• 4 STRATEGIES THAT WILL HELP YOUR TEAM WARM UP TO COLD CALLS
• DO YOU NEED A SALES SCRIPT TO CLOSE THE DEAL?
• 4 WAYS TO PERFECT PROSPECTING

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

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The Pros and Cons of Relying on a Sales Script to Sell Your Brand

A strict sales script isn’t for everyone, but don’t dismiss all scripts out of hand. The answer to whether or not a sales script works for your brand is a question hinged on your people and how they work best.

In this episode, Jaci lays out the pros and cons to using a sales script. The details of this one might surprise you, turns out there’s good and bad to the scripting process—it’s all about how you approach it.

For information on these strategies, check out these Razor Branding Blogs:

• DO YOU NEED A SALES SCRIPT TO CLOSE THE DEAL?
• 4 WAYS TO PERFECT PROSPECTING
• 6 STEPS TO CREATING A SALES PROCESS THAT WORKS

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

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Getting the Most Out of Your Customers Means Learning to Prioritize Clients the Right Way

Who are your clients? Don’t say everyone! That attitude can actually cost you big chunk of your bottom line. Your brand needs to appeal to a certain type of customer; one you can learn to prioritize and make the most of. In this episode, Jaci shows you how making some customers a priority does not translate into ignoring others. She’ll show you how using your base, targeting the right clients and focusing your brand is actually a better strategy than casting an unwieldy and wide net.

For information on these strategies, check out these Razor Branding Blogs:

• HOW TO PRIORITIZE CLIENTS TO MAXIMIZE RESULTS
• 4 WAYS TO PERFECT PROSPECTING
• 6 STEPS TO CREATING A SALES PROCESS THAT WORKS

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Tips on How Prospecting for the Right Clients Will Help Your Brand Prosper

New clients are essential to every brand. Bringing in new customers, or new businesses if you are B to B, is the only way your brand will grow. However, there’s way more to prospecting than netting new business. You need to land the right kind of clients over and over again. That type of prospecting takes strategy.

In this episode, Jaci will show you how to turn everyday clients into future brand advocates through strategic prospecting. She’ll walk you through 4 techniques that will land quality prospects time after time.

For information on these strategies, check out these Razor Branding Blogs:

• 4 WAYS TO PERFECT PROSPECTING
• 4 METHODS TO TAKING THE COLD OUT OF COLD CALLS

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

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Follow These 6 Steps to Implement a Sales Process That Will Invigorate Your Brand

A sales process is crucial to a healthy brand. It doesn’t matter where your company is in its journey, whether just starting out or just looking to stay on a successful track, you need a sales process. In this episode, Jaci shows you how to create guidance for yourself and your sales team. She’ll take you from customer outreach to setting up criteria and goals all the way through implementation.

The steps will help you set up a sales process that works for your brand and your sales team!

For information on these strategies, check out these Razor Branding Blogs:

• 4 METHODS TO TAKING THE COLD OUT OF COLD CALLS

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Breakdown of Top 3 New Print Strategies and What Each Can Offer

It’s not for everyone, but it’s still a good way to get the word out about your brand. New print advertising has more to offer than just old school newspapers. Like all forms of communication and advertising, print is evolving. In this episode, Jaci talks about the impact of new print advertising and your brand. She’ll go over the opportunities in online newspaper components, magazines, and trade publications and show you how they can offer a more modern and relevant alternative for your brand.

For information on these strategies, check out these Razor Branding Blogs:

• HOW TO UTILIZE TRADITIONAL PRINT MEDIA TO IMPROVE YOUR BRAND
• CHANGING MEDIA HABITS

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

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Learn WHO Outdoor Advertising Appeals to and HOW to Best Use It For Your Brand

Outdoor advertising has been around for a long time because it’s very effective. Like all forms of advertising, it has evolved to accommodate a variety of simple, straight-forward, and even elegant messages. But buying some billboard space isn’t as simple as it sounds. In this episode, Jaci lets you in on some vital information you should know before you plaster your brand all over the great outdoors.

For information on these strategies, check out these Razor Branding Blogs:

• THE WHO AND HOW OF OUTDOOR ADVERTISING
• THE 3 MOST IMPORTANT THINGS TO KNOW ABOUT OUTDOOR ADVERTISING

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso