How Website Design May be Helping or Hurting Your Brand

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6 Tips to Achieving Great Website Design

You NEVER get a second chance to make a first impression. Once a potential customer gets their initial thoughts about you in their mind, it’s hard to change it—it’s easier to just be great from the start. That’s why your website has to be on point. It’s often the first interaction with your company that people experience.

In this episode, Jaci will let you know how that website experience can land you a new client or send them to the next Google search. She breaks down how content, loading time, design, and overall user experience matter to your brand. It’s time to take an honest look at your website and make sure it’s working for and not against your brand.

For information on these strategies, check out these Razor Branding Blogs:

And for every day branding tips, follow Jaci Russo on Twitter: @jacirusso

Top 5 SEO Mistakes and How to Avoid Them

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Even the best laid plans have to work around pitfalls.

SEO is full of traps that can be avoided, and hitting the right balance for you brand will be a great deal of trial and error. Luckily, Jaci has outlined the big SEO mistakes for you. She’ll show you how to correct common keyword errors and talk about formatting problems that can hurt your SEO. Soon you’ll be able to confidently perfect your brand’s SEO strategy.

For information on these strategies, check out these Razor Branding Blogs:

And for every day branding tips, follow Jaci Russo on Twitter: @jacirusso

Project Pricing vs Hourly Pricing for a Branding Agency

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It’s a question that haunts many conversations around creating a brand identity and it can greatly impact your company’s return on investment from a branding agency.

Which is better, project based or hourly based pricing? In this episode, Jaci takes the uncomfortable question head on. She explains why project pricing has real advantages over hourly pricing, she gives you the inside track on how the branding process can be hampered with timesheets, and she breaks down why the creativity can be hard to quantify hourly– even if the results are stunning.

For information on these strategies, check out these Razor Branding Blogs:

And for every day branding tips, follow Jaci Russo on Twitter: @jacirusso

5 SEO Tips to Make Your Brand Shine

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You’ve planned, worked, and are hopefully in the midst of executing a well-thought-out SEO strategy.

The tough part is over, so now let’s talk tips. In this episode, Jaci lets you in on 5 SEO tips that will take your strategy to the next level. From the correct keywords to engagement, and even how to best manage voice searches, Jaci walks you through the best SEO tips that will give your brand the best chance to move up in the rankings.

For information on these strategies, check out these Razor Branding Blogs:

And for every day branding tips, follow Jaci Russo on Twitter: @jacirusso

Why an Ongoing SEO Strategy is Essential for a Healthy Brand

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5 Examples of what an Ongoing SEO Plan Should Include to Keep Your Brand on Top

Once you’ve dedicated your brand to a Search Engine Optimization strategy, it’s important to stay on top of it. SEO is a constant process that stays in flux with the changing patterns of the internet. In this episode, Jaci talks about why it’s important to have an ongoing SEO strategy. She’ll let you know what a healthy plan entails and give you examples of what it takes to make ongoing SEO a second nature part of your brand playbook.

For information on these strategies, check out these Razor Branding Blogs:

And for every day branding tips, follow Jaci Russo on Twitter: @jacirusso

A Branding Review of the Best and Worst 2018 Super Bowl Ads

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The 2018 Super Bowl ended with a win for the Philadelphia Eagles AND a big win for some of the most popular brands on the market.

The Super Bowl is equally known for the creative ads as it is for the game played in between those sparks of genius. In this episode, Jaci looks at this year’s greatest hits and explains why they work and how they captured our attention.

For information on these strategies, check out these Razor Branding Blogs:

BUILDING BRANDS WITH THE 2018 SUPER BOWL ADS

WHY SUPER BOWL ADS ARE STILL A THING

And for every day branding tips, follow Jaci Russo on Twitter: @jacirusso

Introduction to SEO, 6 Things to Understand about SEO in 2018

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You’ve put all this work into creating your brand from the ground up.

Building a company is no small task—but how do you make sure potential customers are able to find you? In short, SEO.

Search engine optimization is the way you get your brand in front of the people that need it. In this episode, Jaci fills you in on the principles behind good SEO practices. She’ll explain why keywords, platforms and rankings matter to your overall image. Plus, she will also let you in on just how a great SEO plan will built trust and authority for your brand.

For information on these strategies, check out these Razor Branding Blogs:

And for every day branding tips, follow Jaci Russo on Twitter: @jacirusso

Your Brand in Pictures (and Video and Snaps and Pins)

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Pictures have always been an exceptional way to promote your brand, but now they are no longer optional. On a typical day in 2018 you will encounter countless photos and videos on just about any social media platform. If your small business is still just posting text blogs and business hours– you are being left far behind.

As Jaci lays out in this episode, today visuals go well beyond posting a pic or two and calling it a day. These days it’s about sharing who you are and what you are about. She’ll cover the best platforms to fit your needs and why it’s crucial to capture your audience’s attention. Pictures tell your brand’s story, it’s time to get snapping.

For information on these strategies, check out these Razor Branding Blogs:

YOUR BRAND IN PICTURES

10 WAYS TO USE MOBILE VIDEO TO ENGAGE YOUR AUDIENCE

PUT A PINTEREST IN YOUR MARKETING PLAN

GETTING IN ON SNAPCHAT

TIME TO LEARN HOW TO LIVE ON YOUTUBE

And for every day branding tips, follow Jaci Russo on Twitter: @jacirusso

A 4 Step Guide to Using YouTube to Reach a New World of People

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For most of us, YouTube is a way to kill time and have a few laughs.

Its so enjoyable that its astonishing abilities as a marketing tool often go ignored. Not anymore! In this episode, Jaci educates you on all the ways you can harness YouTube for your brand. She’ll offer a step-by-step guide of how to get started as well as highlighting some brands that are doing it right. Change your thinking from “just for laughs” to an untapped community just waiting for you.

For information on these strategies, check out these Razor Branding Blogs:

TIME TO LEARN HOW TO LIVE ON YOUTUBE

10 WAYS TO USE MOBILE VIDEO TO ENGAGE YOUR AUDIENCE

And for every day branding tips, follow Jaci Russo on Twitter: @jacirusso

7 Tips That Make Your Recruiting Efforts Worth It

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Recruiting top talent is the key to making your brand more than just a logo.

In this episode, Jaci gets into all the ways recruitment is essential to your company. She highlights 7 strategies that will make your efforts payoff; everything from who should be doing the recruiting to how to make your company the most attractive to top talent. Get the inside track on just how recruiting touches every part of who you are as a company.

For information on these strategies, check out these Razor Branding Blogs:

And for everyday branding tips, follow Jaci Russo on Twitter: @jacirusso

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