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Choosing the Right Agency with Jonathan Sachs

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Choosing the right agency is one of the first, and often most important steps in building a strong brand.

Joining us to discuss his insight and experience is Jonathan Sachs of iDiscovery Solutions (iDS) – an international eDiscovery firm specializing in solving complex data problems. With over 15 years of consultative sales experience in the areas of eDiscovery, managed review, forensics, cyber, and expert consulting, Jonathan is responsible for all aspects of the iDiscovery Solution’s sales and revenue strategy, brand awareness and competitive positioning, and service promotion marketing programs. As iDS’s brand manager, Jonathan worked directly with the IDS leadership team to find the right agency for their unique needs.

Leveraging Research to Find Your Audience w/ Jen Swanson

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Focus, or The Who of your brand, is the first of four primary elements RUSSO uses in the RazorBranding™️ process to change the conversation and better position clients within their marketplace.

Focus helps define who you are and who your audience is through the use of consumer insight, demographics, psychographics, and personality profiles. Helping to provide some insight on how research plays a large part in finding your audience, is the Associate Director of Marketing for AAAASF, Jen Swanson, MNA CAE. For the last 15 years, Jen has worked to advance the mission of healthcare associations. In her current position, she combines her years of customer service experience with data-based insights and marketing best practices to increase the awareness of AAAASF accreditation while working to enhance and advance internal processes. She enjoys spending time with her husband and her house full of pets, visiting as many zoos as possible, and running an animal education and conservation nonprofit with her husband.

Razor Branding™ Podcast LIVE: 2.17 with Maureen Dugas Foster

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Joining us on the Razor Branding™ is Maureen Dugas Foster, who has developed a superpower she calls manifesting abundance.

Razor Branding™ Podcast LIVE: 2.16 with Leigha T. Porter

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Joining the Razor Branding™ Podcast is Leigha T. Porter, founder and artistic director of F.I.R.E. Expressions Performing Arts Conservatory.

Razor Branding™ Podcast LIVE: 2.14 with Michael Frugé

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Joining us on Razor Branding™ Podcast LIVE is Michael Frugé, owner and operator of Parish Rice.

Razor Branding™ Podcast LIVE: 2.13 with Loren Feldman

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Joining us on Razor Branding™ Podcast LIVE is Loren Felman of 21 Hats.

Razor Branding™ Podcast LIVE: 2.12 with Michael Murdoch and Robbie Dale

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Join us as we visit with Michael Murdoch and Robbie Dale, founders of The House and Story Cube.

Razor Branding™ Podcast LIVE: 2.11 with Dan Jurek, LPC-S, LMFT and Roy Petitfils, LPC

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Joining us is Dan Jurek, LPC-S, LMFT and Roy Petitfils, LPC with Pax Renewal Center.

Razor Branding™ Podcast LIVE: 2.10 with Stephen Ortego & Peter DeHart

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Joining us on Razor Branding LIVE are Stephen Ortego with SO Studio and Peter DeHart with Make Made to discuss Downtown Lafayette’s new wayfinding system.

Razor Branding™ Podcast LIVE: 2.9 with Lauren Kane

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Joining us is Lauren Kate, Pitch Strategist and Founder of VC Worthy Business.

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