BRANDING, RELATIONS AND LOVE

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How to work with your agency to get the best results.

Say the word “relationship” and you’ll receive varied reactions. Some find themselves involuntarily spinning back to high school, where relationships were often one-sided, requiring you to stand in someone’s front lawn just before midnight holding a stereo that blasts messages of love and devotion.

For information on these strategies, check out these Razor Branding Blogs:

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

WHAT IT MEANS TO LOCALIZE YOUR BRAND

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And why so many National Brands still haven’t figured it out.

For many national brands, one of the biggest challenges is how to find ways to connect with a local audience. For global brands such as Coke or Nike, this localization is of less concern due to the fact that they aren’t competing against established local brands. For them, their localization efforts come in the form of sponsorships and community involvement. Things can get complicated, though, when a company attempts to buy its way into a market that already has a “buy local” mindset in place.

For information on these strategies, check out these Razor Branding Blogs:

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

NIKE JUST DOES IT WITH COLIN KAEPERNICK

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Are they genius or insane? Time will tell.

So, unless you have sworn off social media all together, gotten rid of cable, or decided to head out into the woods for a life of solitary meditation, you have heard of the recent Nike deal featuring Colin Kaepernick in its new “Just Do It” campaign. Depending on which side of the fence you land, you probably have some pretty strong feeling either way. I would be lying if I said I wasn’t tempted to jump into the fray and voice my own opinions on the matter, but that’s not going to happen. Instead, I will talk about what I know best, and that is branding.

HOW B2B BUSINESSES CAN BENEFIT FROM B2B BRANDING

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And how B2B Branding can build customer loyalty and continued growth

“My business is not retail focused, so why do I need branding?” Good question, now here’s the answer.

For information on these strategies, check out these Razor Branding Blogs:

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

WHY HIRING AN EXPERIENCED BRANDING PROFESSIONAL IS SO IMPORTANT

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And how not hiring an experienced branding professional can cost you.

On this particular day I found myself sitting in a meeting with people that I considered both successful and intelligent.

I listened carefully as they spoke passionately about their company and the products they produced. They had an intense pride for what they’d accomplished, who they were, and where they were going. I was inspired.

Then, in the blink of an eye it all came to a screeching halt, as I sat there with a stunned look on my face.

For information on these strategies, check out these Razor Branding Blogs:

WHY HIRING AN EXPERIENCED BRANDING PROFESSIONAL IS SO IMPORTANT

CAMP OZARK, EMOTIONAL CONNECTIONS AND THE PROMISE BEHIND THE BRAND

BRANDING FOR THE ENTREPRENEUR

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

CAMP OZARK, EMOTIONAL CONNECTIONS AND THE PROMISE BEHIND THE BRAND

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How to use emotional connections to build strong brands

When it comes to branding, there is nothing more important than forming emotional connections with your audience. In the end, that’s the essence of what branding is all about – a person’s gut feeling about a product, service or organization. Sometimes these emotional connections are carefully planned and organized, and sometimes they come organically from the most unlikely of places. One such place is located in the small town of Mt. Ida, Arkansas, and hidden there in the middle of nowhere is a place called Camp Ozark.

For information on these strategies, check out these Razor Branding Blogs:

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

Get Coverage in Traditional Media

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When it Comes to the Traditional Media, One-Size Does Not Fit All

If you are sending out the old cookie cutter press releases about your company, your great “story idea” might get deleted along with the dozens of other press releases newsrooms get every day. So, how do you get the traditional media to pay attention? In this episode, Jaci outlines ways to get noticed. She covers how an idea should be presented, from the lead to putting the benefit upfront. Traditional media is a powerful tool. Approaching the media in the right way is worth your time and effort.

For information on these strategies, check out these Razor Branding Blogs:

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

How to Keep Your Public Relations Focus on Your Audience

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3 Techniques that Keep Your Public Relations Efforts Targeted on the People You are Trying to Reach

Your team is a hard-working crew. They work tirelessly developing concepts, perfecting new services, and producing new products. It’s easy to think that hard work is just for your business, but it’s not. It’s for your audience. It can be tough to keep public relations laser-focused on your target market. In this episode, Jaci will take you through 3 proven techniques to help you connect to and focus on your audience. She’ll talk about ways to build relationships, how to ask for useful feedback, and how to correct a mistake if your idea was a bit of a miss.

For information on these strategies, check out these Razor Branding Blogs:

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

You Need a Great PR Timeline for Your Campaigns

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6 Steps to Creating a Quality PR Timeline

Throughout the lifetime of your company you will need more than a few public relations campaigns. The best campaigns have strategic PR timelines that ensure success. In this episode, Jaci lays out the critical parts of a manageable PR timeline. She’ll go over why they are necessary, how to lay the groundwork, and how to manage expectations.

For information on these strategies, check out these Razor Branding Blogs:

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

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