Anheuser-Busch launched an ad campaign during the 2019 Super Bowl with a primary message: Bud Light does not contain corn syrup. The ads featured the Bud Light King and the Bud Knight on a quest to return a barrel of corn syrup to its proper owner. They first visit the Miller Lite castle followed by the Coors Light castle looking for where the corn syrup belongs.
For information on these strategies, check out these Razor Branding Blogs:
- When Going Negative Goes Wrong
- University asks Louisiana high school to stop using
- Don’t Play Chicken With Your Brand
- Learn to Build Your Brand from the Experts
- How to Choose the Right Branding Agency For You
And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso