A brand isn’t a logo. A brand isn’t a company. A brand isn’t a product. A brand isn’t a tag line.
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And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso
When you think about big, bold brands, Nike’s “Just Do It” and Apple’s “Think Different” might be the first thing to come to mind. Those tag lines/campaign slogans are big and bold – but they aren’t brands.
For information on these strategies, check out these Razor Branding Blogs:
And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso
Anheuser-Busch launched an ad campaign during the 2019 Super Bowl with a primary message: Bud Light does not contain corn syrup. The ads featured the Bud Light King and the Bud Knight on a quest to return a barrel of corn syrup to its proper owner. They first visit the Miller Lite castle followed by the Coors Light castle looking for where the corn syrup belongs.
For information on these strategies, check out these Razor Branding Blogs:
And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso
Recently, news broke that Rutgers University asked Ruston High School to stop using their trademarked logo. According to Rutgers spokeswoman Dory Devlin, “The university addresses trademark infringement issues to avoid confusion among brands and to ensure its logos are used for their intended purpose.”
For information on these strategies, check out these Razor Branding Blogs:
And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso
A few weeks ago, Popeye’s launched a new menu item – the chicken sandwich – going head to head with Chick-fil-A. The skirmish began with a series of tweets and escalated into a Twitter battle royale with every fast food chain jumping into the fray and doing their best to grab some of the media headlines.
For information on these strategies, check out these Razor Branding Blogs:
And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso
Looking for some expert branding advice but not ready to hire an entire agency? We have exactly what you are looking for.
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And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso
Human nature is to blend in. Wanting to stand out can be really scary and dangerous. This goes all the way back to the law of the jungle. Why do antelopes and zebras travel in a pack? To blend in. To their predators, the pack down in the
For information on these strategies, check out these Razor Branding Blogs:
And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso
I was at the 10th annual Ad Age Small Agency Conference last week with hundreds of other agencies from around the country. I had the pleasure of attending the
For information on these strategies, check out these Razor Branding Blogs:
And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso
I was in Los Angeles last week and was reminded of how much I love the advertising on Sunset Boulevard in Hollywood. It’s LA’s version of Times Square, and when done well, it is awesome.
For information on these strategies, check out these Razor Branding Blogs:
And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso
Tony Robichaux, the beloved head coach of the University of Louisiana Ragin’ Cajuns baseball team, passed away suddenly at the age of 57. Although he had been head coach for the past 25 years (winningest coach in the university’s history), he always said, “Being a baseball coach is what I do, it’s not who I am.” That’s just one of the many, “Robeisms” that he is known for using to teach life lessons that go beyond just the game.
For information on these strategies, check out these Razor Branding Blogs:
And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso
