Audience Profiling

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Understanding who you’re talking to is a crucial step in understanding how to market your brand. 

In this episode, we guide you through creating and understanding an audience profile.  Hear specific examples that highlight the 3 critical questions to ask yourself before crafting your message.  Having something to say is only the beginning.

For information on these strategies, check out these Razor Branding Blogs:

• 7 STEPS TO REACHING YOUR AUDIENCE
• DON’T MARKET TO YOURSELF
• THE EVOLVING MESSAGE MATRIX

And for every day branding tips follow Jaci Russo on Twitter: @jacirusso

Message Matrix

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In this episode you’ll learn the massive impact a strategically crafted message can have on the life of your brand. 

It’s not enough to have something to say, you have to know who to say it to and how to get their attention.  Learn the three possibilities of where your brand is now, BEFORE you craft your message matrix and hear where your brand could be AFTER your put in the work. 

For information on these strategies, check out these Razor Branding Blogs:

• THE EVOLVING MESSAGE MATRIX
• THE MATRIX: CREATING YOUR MESSAGE
• BRAND BUILDING WITH BORING MESSAGES
• SELLING AN EMOTIONAL CONNECTION

And for every day branding tips follow Jaci Russo on Twitter: @jacirusso

What is a Brand

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This episode of Razor Branding examines what you can and can’t control about your brand. 

To explore that process, you have to know exactly what your brand is and why messages are so important.  Listen in on why emotional connections are essential and learn the ins and outs of what true brand advocacy can bring to your company.  Get tips on how to strategize making every online review and in-person conversation brand beneficial by understanding what your brand truly is.

For information on these strategies, check out these Razor Branding Blogs:

• SELLING AN EMOTIONAL CONNECTION
• GIVE YOUR TRIBE A VOICE: USING BRAND ADVOCATES
• BRAND ADVOCATES ON FACEBOOK
• BRAND ADVOCATES TELL YOUR STORY

And for every day branding tips follow Jaci Russo on twitter:  @jacirusso

Change the Conversation

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This episode of Razor Branding focuses on how you can change the conversation for your brand. 

Marketing 101 teaches about the 4Ps Model (product, price, promotion, place) but is that enough anymore? To build a brand in the modern era, you have to change the conversation.  Don Draper in the seminal show about advertising, Mad Men, touches on this in his famous line, “If you don’t like what is being said, then change the conversation.”  Henry Ford and Steve Jobs change the conversation by inventing new products that created entirely new industries.  How can you differentiate your brand, develop brand advocacy, and change the conversation about your organization?

For information on these strategies, check out these Razor Branding Resources:

• DIFFERENTIATE YOUR BRAND AND STAND OUT
• EBOOK: BRAND ADVOCACY

And for every day branding tips follow Jaci Russo on twitter:  @jacirusso