Coach Robichaux Built the Brand of Baseball

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Tony Robichaux, the beloved head coach of the University of Louisiana Ragin’ Cajuns baseball team, passed away suddenly at the age of 57. Although he had been head coach for the past 25 years (winningest coach in the university’s history), he always said, “Being a baseball coach is what I do, it’s not who I am.” That’s just one of the many, “Robeisms” that he is known for using to teach life lessons that go beyond just the game.

For information on these strategies, check out these Razor Branding Blogs:

• Coach Robichaux Built the Brand of Baseball
• Do Advertising Awards Build Your Brand?
• Brand Theft: One of these is a lot like the other.
• Branding of Political Candidates, their Identities and their Tribes

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso