3 Do It Yourself Tips to Build Your Brand

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When you think about big, bold brands, Nike’s “Just Do It” and Apple’s “Think Different” might be the first thing to come to mind. Those tag lines/campaign slogans are big and bold – but they aren’t brands.

For information on these strategies, check out these Razor Branding Blogs:

• 3 Steps to Build Your Big Bold Brand
• When Going Negative Goes Wrong
• University asks Louisiana high school to stop using logo
• Don’t Play Chicken With Your Brand

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso