THE OPPORTUNITIES AND CHALLENGES OF DIGITAL AND ONLINE MARKETING

And how good old-fashioned messaging can save us all

As we continue to move further and further into the world of digital and online marketing, we are presented with many opportunities as well as challenges. Perhaps one of the greatest opportunities is the ability to track engagement like never before. For a marketer, it can only be described as game-changing. But for those struggling to keep up with an ever-evolving world of new technology, it can be daunting.

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And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso