IT’S SO HARD TO SAY GOODBYE
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How to manage the end of a relationship between an agency and its client
In business, as in life, there are relationships. There are beginnings, middles and unfortunately, there are endings. In advertising and branding, it can be the ending of a relationship with a vendor, a team member, or a client – each one takes its toll on the emotional fabric of the creative process. For me, this has been the hardest part of advertising – the end.
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