WHY HAVING THE BIGGEST BUDGET DOESN’T ALWAYS TRANSLATE TO HAVING THE BEST BRAND

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I spent this past Friday on the road, driving from Lafayette to Jackson, Mississippi to watch my son play baseball at Millsaps College. Along the way, I began to notice a multitude of what can only be described as an outdoor buffet of legal advertising. Now, it’s not like I haven’t noticed them before, as they seem to be everywhere these days, but several lawyers seemed to own pretty much every outdoor board along my four-hour drive.

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And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso