And how providing a strong emotional experience can build a stronger brand.
When it comes to building a successful brand, it’s important to never forget the experience you provide. Whether you’re a small business or a giant corporation, if you fail to provide a positive user experience for your audience from beginning to end, then no amount of money or marketing will change the how the public views and values your brand. A good example of this can be seen first hand at Disney World, one of the biggest and most successful theme parks in the world.
For information on these strategies, check out these Razor Branding Blogs:
- A BRANDING EXPERIENCE FROM THE MASTER
- HOW PAYLESS CHANGED THE CONVERSATION
- TECHNOLOGY AND BRANDING
- MODEL OF A BRAND
And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso