The Importance of Education, Research, and Collaboration in B2B Branding with Shachar Meron
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Shachar Meron, Partner and Creative Strategist at Bluegreen Branding, to discuss the importance of education, research, and collaboration – both creatively and strategically – for B2B branding to yield better results for your brand.
Shachar Meron has 20 years of experience as a branding, advertising, and marketing executive and has worked on 100+ brands, including well-known brands like TransUnion, Boeing, McDonald’s,Intuit, Johnson & Johnson, Nordstrom, Cars.com, Motorola, and Abbott Labs. He currently serves as a Partner and Creative Strategist at Bluegreen Branding, where he helps brand and marketing leaders, primarily from tech and finance companies, create brands that stand out from all the noise. In his early years, Shachar co-founded BatesMeron Design, an indie agency focused on branding and marketing, where he helped grow the business to 30 clients and $1M in billings. He also founded Redacted, which became Chicago’s largest copywriter association in its first year. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as Shachar shares his experiences working in the B2B branding industry and how over the years, he’s learned to appreciate the importance of education, research, and collaboration for B2B branding and marketing.