HOW PAYLESS CHANGED THE CONVERSATION

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And how changing the conversation, helped increase the value their brand.

Taking over a former Armani store in Santa Monica, a new high-end shoe company, held a private launch party this past Thursday night with key influencers and high-end early adopters to celebrate Italian designer Bruno Palessi.

For information on these strategies, check out these Razor Branding Blogs:

• HOW PAYLESS CHANGED THE CONVERSATION
• TECHNOLOGY AND BRANDING
• MODEL OF A BRAND

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso