A BRANDING EXPERIENCE FROM THE MASTER

And how providing a strong emotional experience can build a stronger brand.

When it comes to building a successful brand, it’s important to never forget the experience you provide. Whether you’re a small business or a giant corporation, if you fail to provide a positive user experience for your audience from beginning to end, then no amount of money or marketing will change the how the public views and values your brand. A good example of this can be seen first hand at Disney World, one of the biggest and most successful theme parks in the world.

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And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso