WHY SO MANY BUSINESSES HATE ADVERTISING

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And why it doesn’t have to be that way

I’m just going to throw it out there before I begin – I love advertising, and I always have. But I know for many businesses, advertising is a necessary evil. It is something that is either blindly pursued with skeptic hope that it might work or a burden on the bottom-line that they would rather do without.

For information on these strategies, check out these Razor Branding Blogs:

• WHY SO MANY BUSINESSES HATE ADVERTISING
• DISCOUNT BRANDING AND WHY IT NEVER WORKS

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso