WHAT IT MEANS TO LOCALIZE YOUR BRAND

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And why so many National Brands still haven’t figured it out.

For many national brands, one of the biggest challenges is how to find ways to connect with a local audience. For global brands such as Coke or Nike, this localization is of less concern due to the fact that they aren’t competing against established local brands. For them, their localization efforts come in the form of sponsorships and community involvement. Things can get complicated, though, when a company attempts to buy its way into a market that already has a “buy local” mindset in place.

For information on these strategies, check out these Razor Branding Blogs:

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso