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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Becky Lawlor, the Founder and Chief Research and Content Officer at Redpoint, to discuss the challenges of using data meaningfully and the importance of effective survey design when creating and implementing marketing strategies. 

Becky Lawlor is the Founder and Chief Research and Content Officer at Redpoint, a boutique original research and content marketing agency renowned for its work with major brands like Adobe, IBM, and Samsung. She has over a decade of experience in B2B tech content creation and a passion for data-driven storytelling and original research. Listen to this episode of He Said, She Said: Razor Branding™ Podcast, as Becky shares this passion and provides helpful insight for collecting and sorting through data efficiently to develop effective marketing strategies.

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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Lori Haller, founder of Designing Response, to talk about the challenges of staying relevant, creative problem solving, and the importance of being adaptable to different audiences. 

Lori Haller is an extremely in-demand creative strategist, speaker, author, and coach whose agency has been creating award-winning, sales-generating direct mail, online promotions, space advertising, and design for over 20 years. Her clients have included such prestigious names as Hyatt Hotels, Kay Jewelers, Forbes, The Motley Fool, Oprah Winfrey’s O’s Big Book of Happiness, The Agora Companies, Procter & Gamble, TurboTax, and National Geographic. Lori is a member of AWAI’s Program Advisory Board, and the author of their Ultimate Guide to Building a Highly Profitable Graphic Design Business. Global design is one of her specialties, and in addition to the U.S. including Hawaii and Canada, she has worked with and coached clients in Singapore, Bonn, China, Germany, Italy, Amsterdam, The Netherlands, London, and Colombia. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as Lori shares her experiences as a creative strategist and how over the years, she has consistently followed her curiosity to yield the best results for her clients.

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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Shachar Meron, Partner and Creative Strategist at Bluegreen Branding, to discuss the importance of education, research, and collaboration – both creatively and strategically – for B2B branding to yield better results for your brand. 

Shachar Meron has 20 years of experience as a branding, advertising, and marketing executive and has worked on 100+ brands, including well-known brands like TransUnion, Boeing, McDonald’s,Intuit, Johnson & Johnson, Nordstrom, Cars.com, Motorola, and Abbott Labs. He currently serves as a Partner and Creative Strategist at Bluegreen Branding, where he helps brand and marketing leaders, primarily from tech and finance companies, create brands that stand out from all the noise. In his early years, Shachar co-founded BatesMeron Design, an indie agency focused on branding and marketing, where he helped grow the business to 30 clients and $1M in billings. He also founded Redacted, which became Chicago’s largest copywriter association in its first year. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as Shachar shares his experiences working in the B2B branding industry and how over the years, he’s learned to appreciate the importance of education, research, and collaboration for B2B branding and marketing.

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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Kurt Uhlir, a globally recognized marketer, operator, and speaker, to talk about how establishing systems and processes early on leads to building better businesses and better brands. 

Preview Caption: As a popular keynote speaker, podcast guest, and author, Kurt Uhlir wants to help people and create environments where people can flourish as themselves. Kurt has given hundreds of speeches across the United States and Europe, including presenting at prominent industry events such as PPAI, GDC, EXPCON, the White House, and private company/team workshops. He has also appeared on national television shows and periodicals including Wired, TechCrunch, Thrive Global, USA Today, Business 2 Community, WGN Radio, NBC, and ABC, along with many others. He recently finished a multi-year engagement as VP, Marketing & Operations for eXp Realty (an eXp World Holdings company) where he oversaw the growth of eXp Realty’s Integrated Platform of portals and agent tools. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as Kurt shares his experiences advising start-up and corporate companies alike with his personalized approach to business, management, and brand culture.

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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Jonathan Sachs, Chief Revenue Officer at iDiscovery Solutions, and our very own Molly Daigle, President of Client Success at brandRUSSO, to celebrate International Podcast Day and to talk about their experiences hosting podcasts for their respective brands.

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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Katrina McKinnon, an Australian content writing expert, to talk about the value of storytelling in marketing and how combining creativity and strategy creates strong, compelling, and lasting brands. (Sound familiar?) 

Katrina McKinnon founded one of Australia’s first web development agencies in 1996 and pioneered innovative practices now standard in eCommerce, including off-shoring and content marketing. She is the founder of CopySmiths.com, a charter member and one of the 50 founding members of eCommerce Fuel, and a well-known speaker in the eCommerce community. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as Katrina shares her expertise from years of experience in the web development and marketing industries and how she leveraged that to establish CopySmiths.com to help her clients increase their organic engagement and expand their overall online presence. 

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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Gil Allouche, founder of Metadata, to discuss the role of automation in marketing and how it can benefit both productivity and happiness. Michael, Jaci, and Gill also spent time talking about the idea of bringing a B2C mentality to a B2B world, and the potential for changing the rules of B2B marketing. Together, they emphasized the need for creativity and a willingness to challenge the status quo.

Gil Allouche is the founder of Metadata –a marketing platform for B2B that sets lead generation on auto-pilot using data enrichment and multi-channel targeted ads. Prior to Metadata Gil was the VP Marketing at Qubole – a Big Data cloud company. Previously Gil ran marketing at Karmasphere (Acquired by FICO). Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as Gil shares his insights on how he helps his clients bring automation to their marketing efforts. 

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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by David Deutsch, copywriter, marketing strategist, author, and copywriting coach, to discuss the changing landscape of advertising and how some traditional advertising methods can still be a secret weapon in modern B2B branding. David also shares some of his experience while working for the great David Ogilvy at Ogilvy & Mather on Madison Avenue.

David Deutsch is a world-renowned direct response copywriter, marketing strategist, author, and copywriting coach. David started at Ogilvy & Mather on Madison Avenue, working with clients such as Merrill Lynch, General Foods, and American Express. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as David shares his insights on the changing landscape of B2B branding and how sticking to the basics can still yield strong results. 

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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Dan Chamberlain, Senior Director of Marketing (Americas) at ENGIE Impact, to talk about B2B marketing, specifically how identifying your target industries with the right strategies and aligning your sales and marketing teams can take your efforts to the next level. 

A highly engaging and successful leader, Dan has over 25 years of B2B marketing across multiple industries including professional services, technology, industrial supply, and telecommunications. He has developed and executed effective marketing programs for clients from venture-backed startups to Fortune 100 multinationals. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as Dan shares his insights on all things B2B marketing and his experiences as a marketing director for a global consulting firm.

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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Sean Schnipper, Director of Marketing at Transervice, to talk about the challenges and strategies involved in managing a brand for a national logistics company, emphasizing the importance of collaboration, authenticity, and trust in building a successful brand.

Sean Schnipper is the Director of Marketing at Transervice, bringing with him nearly 20 years of experience in all aspects of marketing communications. In his current role, he handles the day-to-day marketing activities of the company and develops strategies for its social media platforms and industry engagement. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast, as Sean shares what it’s like being the marketing director for a national B2B company and his experiences – both positive and not so positive, that go along with it.