Everybody knows that Facebook is essential, but not everyone realizes its true potential.

Social media, Facebook in particular, is the perfect vehicle for a dialogue with your audience.  In this episode Jaci will coach you through using Facebook to get to know your demographic, gain quality followers, and she will lay out a set of guidelines to help you fine tune your Facebook communication skills.

For information on these strategies, check out these Razor Branding Blogs:

And for every day branding tips follow Jaci Russo on Twitter: @jacirusso