An ad is never “just an ad” to the right eyes and ears.
In this episode, Jaci discusses the 4 personalities types your brand will come across as it tries to make emotional connections. Learn the challenges that each type and its corresponding traits present to your marketing strategy, and hear Jaci’s insights on how to form a campaign for each set of eyes and ears your brand is trying to reach.
For information on these strategies, check out these Razor Branding Blogs:
- 4 DIFFERENT PERSONALITY TYPES OF ADVERTISING
- PSYCHOGRAPHICS: LOOKING DEEPER
- YOUR BRAND NEEDS PERSONALITY
And for every day branding tips follow Jaci Russo on Twitter: @jacirusso