The advertising game has morphed over the decades.
Customers aren’t where they used to be and what they want to hear is ever-changing. Your brand should no longer be yelling at your audience, it should be having a dialogue with your audience. In this episode, Jaci talks about the importance of getting to know who you are trying to reach, what they want, how they think, and how social media can help you accomplish all of that through conversation.
For information on these strategies, check out these Razor Branding Blogs:
- 5 STEPS TO EXECUTING A SOCIAL MEDIA BRANDING PLAN
- STAYING CURRENT ON SOCIAL MEDIA
- SOCIAL MEDIA SHOULDN’T BE A TIME SUCK
And for every day branding tips follow Jaci Russo on Twitter: @jacirusso