Your small business may not be the biggest, but that has nothing do to with being the best.
Small brands have serious advantages over the big guys. Advantages that customers and clients attach big value to. In this episode, Jaci explains how to own the smallness of your small brand. Discover assets like agility and intimacy that can really make a difference in how you operate. She’ll walk you through the competitive edge you never knew you had.
For information on these strategies, check out these Razor Branding Blogs:
- HOW SMALL BRANDS STAND TALL
- GETTING THE ‘GOOD NEWS’ OUT ABOUT YOUR SMALL BUSINESS
- SMALL BUSINESS MARKETING AFTER A DISASTER
- DIFFERENTIATE YOUR BRAND AND STAND OUT
And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso