And why one cannot survive without the other
For some people, marketing and branding is close to the same thing. There is some truth to this if your marketing is influenced by sound branding, but this is rarely the case. More often than not, marketing is developed without the use of consumer insight resulting in a one-sided conversation. Before we get to that, though, let’s break things down a bit further.
For information on these strategies, check out these Razor Branding Blogs:
- THE DIFFERENCE BETWEEN MARKETING AND BRANDING
- WHY SO MANY BUSINESSES HATE ADVERTISING
- DISCOUNT BRANDING AND WHY IT NEVER WORKS
And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso