It’s not a part of the job many people love, but cold calls can be an effective tool for your brand.
It’s tough calling someone who doesn’t know they need you yet. You have to make the case in a few seconds without sounding like a robot. In this episode, Jaci takes you through proven methods that will make cold calls work for your business. She talks about the importance of having just the right information handy before you dial and how learning the art of conversation can really hook the other person on the line. Take the frost off of those cold calls and learn how to warm up your approach.
For information on these strategies, check out these Razor Branding Blogs:
And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso