Very few things in life are actually “one size fits all”. Someone ends up with something that’s a little too big and someone else ends up with it being a little too small. When it comes to building a brand, it’s even more extreme. Instead of just being a little too big or a little too small, if you are using a general “one size fits all” message you are guaranteeing that the message will connect with no one. That is a lot of wasted time, money, resources, and effort.
For information on these strategies, check out these Razor Branding Blogs:
- 7 WAYS TO IMPROVE YOUR BRAND IN 2020: #1 – Target Audience
- 7 Ways to Improve Your Brand in 2020: #2 Specific Message
And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso