When it Comes to the Traditional Media, One-Size Does Not Fit All
If you are sending out the old cookie cutter press releases about your company, your great “story idea” might get deleted along with the dozens of other press releases newsrooms get every day. So, how do you get the traditional media to pay attention? In this episode, Jaci outlines ways to get noticed. She covers how an idea should be presented, from the lead to putting the benefit upfront. Traditional media is a powerful tool. Approaching the media in the right way is worth your time and effort.
For information on these strategies, check out these Razor Branding Blogs:
- GET COVERAGE IN TRADITIONAL MEDIA
- HOW TO KEEP YOUR PUBLIC RELATIONS FOCUS ON YOUR AUDIENCE
- 6 STEPS TO CREATING AN EFFECTIVE PR TIMELINE
- WEATHERING A PUBLIC RELATIONS NIGHTMARE
And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso