In this episode you’ll learn the massive impact a strategically crafted message can have on the life of your brand.
It’s not enough to have something to say, you have to know who to say it to and how to get their attention. Learn the three possibilities of where your brand is now, BEFORE you craft your message matrix and hear where your brand could be AFTER your put in the work.
For information on these strategies, check out these Razor Branding Blogs:
- THE EVOLVING MESSAGE MATRIX
- THE MATRIX: CREATING YOUR MESSAGE
- BRAND BUILDING WITH BORING MESSAGES
- SELLING AN EMOTIONAL CONNECTION
And for every day branding tips follow Jaci Russo on Twitter: @jacirusso