When you think about big, bold brands, Nike’s “Just Do It” and Apple’s “Think Different” might be the first thing to come to mind. Those tag lines/campaign slogans are big and bold – but they aren’t brands.
For information on these strategies, check out these Razor Branding Blogs:
- 3 Steps to Build Your Big Bold Brand
- When Going Negative Goes Wrong
- University asks Louisiana high school to stop using
- Don’t Play Chicken With Your Brand
And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso