And why it doesn’t have to be that way
I’m just going to throw it out there before I begin – I love advertising, and I always have. But I know for many businesses, advertising is a necessary evil. It is something that is either blindly pursued with skeptic hope that it might work or a burden on the bottom-line that they would rather do without.
For information on these strategies, check out these Razor Branding Blogs:
And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso